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Brand Strategist & Growth Advisor for Early-Stage Startups
Founder at Aam Pannaa Creations with 5+ years of experience in brand strategy, storytelling, and growth for early-stage startups. I’ve worked closely with founders to build strong brand identities, scale digital presence, and drive meaningful engagement through content and marketing. My work blends creativity with strategy, from scaling social profiles and improving engagement metrics to helping startups find their voice and market fit. Alongside this, I actively mentor founders and creators across platforms, focusing on growth, positioning, and execution. At Aam Pannaa Creations, I help founders with brand building, storytelling, GTM strategy, and growth execution, bringing practical, real-world insights tailored to their stage and goals.
Retail Scaling Expert | 20+ Years in Multi-Channel Retail | Profit & Growth Advisor
Investment Banking Associate
Chief Advisor
Founder
Strategic advisor
Angel Investing • Venture Capital
Teacher with Learning
With 20+ years of hands-on experience in retail, I’ve worked closely with businesses to not just grow — but become profitable, scalable, and system-driven. From managing on-ground retail operations to building multi-channel strategies, I’ve helped retailers improve sales, optimize margins, and expand sustainably. Today, I focus on helping retail business owners: • Increase revenue and profitability • Build systems that reduce day-to-day dependency • Scale across online and offline channels • Improve conversion, pricing, and inventory efficiency My approach is practical and execution-focused — not theory. On Aricious, I work with founders and retail business owners to solve real challenges around growth, operations, and scaling — with clear, actionable insights tailored to their stage.
Saurabh is an Investment Banker covering the Tech vertical for Unaprime. He is a Chartered Accountant holding an All India Rank, also he is currently pursuing the CFA designation having already cleared the Level 1 with 90+ Percentile. Saurabh has 5+ years of work experience in M&A Advisory, Valuations & Financial Modeling roles. Apart from the professional sphere, the gym and cricket ground are the places which fascinates him.
Ghanish is a business executive, explorer and highly optimistic professional in nature. A Business and Go-to-market strategist, an intrapreneur within your organization. Ghanish helps in building business more sustainable enabling them to be scalable in the future. Ghanish works internally as well as externally in the organizations to bring about a new perspective and solution. With traditional business acumen Ghanish works with strategy and finance as well as a analysing operations. Serving as a catalyst he takes on charge as a team player and has a quite extensive experience of getting teams and new line of work started. Ghanish has successfully developed a new business line creating a new stream of revenue of movie distribution client. And Served as the strategy executive for a upcoming resort project in terms of making sustainable plan of action with slow mode of investments in the project. Ghanish performs due diligence for Pre Money Startup valuation for Investors who invest across the globe. He had successfully conducted for proposals of Enviroheat, Meetsrcibe from Canada. Next Gen, Speak, Charm, Remediation Co. from States.
10+ years of hands-on experience across B2B, B2C, and D2C sectors. Proven track record in sales, marketing, brand activations, customer acquisition, business development, operations, e-commerce, lead generation, and team management. Pan-India top performer and records holder in sales & marketing across multiple companies. Animation graduate with strong expertise in graphics and visual storytelling — bringing creative edge to modern marketing strategies.Specialized in helping founders scale through effective go-to-market execution, direct & field sales, offline + online marketing, and customer acquisition systems.
I help founders stop guessing and start scaling." Most entrepreneurs have a brilliant product but hit a 'knowledge wall' when it’s time to actually grow. That’s where I come in. As a Strategic Advisor, I don't just give general advice; I provide the operational logic and the roadmap that founders are missing. I act as a professional "GPS" for businesses—identifying dead ends before you hit them and finding the fastest route to the next big milestone.
I wear many hats: seasoned operator, angel investor, and venture builder. My story is one of growth and scaling, spanning diverse sectors and geographies and I have left my mark at companies like Jio-Haptik and WeWork, shaping their success stories. I roll up my sleeves to craft business strategies, ignite sales operations, forge impactful partnerships, and secure essential funding. It's all about lighting the way for budding entrepreneurs. Outside of the startup world, I'm a fitness enthusiast. But I also know that sleep and wellness are the unsung heroes of peak productivity. GPT avatar of my bio sounds even more exciting~ Ashim builds startups like IKEA builds furniture-fast, sharp, and with a master plan. Ex-COO at Haptik (yes, the one Reliance scooped up for $100M) and dealmaker at WeWork India. Now jamming at IBEC India, a venture studio that is building India's consumption story into enduring businesses. Loves zero-to-one chaos, angel investing, and probably has a pitch deck open at all times.
Around 7 years teaching experience, completed Ph.D in 2019 with specialisation of Ergonomic Tool Implementations in different areas to enhance the Human safety and Performance., Graduated in Mechanical Engineering.